June 2007
1 post
2 tags
Death of the purchase funnel.
Many of us know about the purchase funnel, especially if we have had the dubious honor of working in an advertising, marketing or strategy corporation. The stages in purchase funnels vary, but for the most part they are awareness, consideration, preference, purchase, and sometimes retention (loyalty). In most cases I have had exposure to the purchase funnel it has been based in the automotive...